Peeps. Gotta eat ‘em stale!!

Transformers were truly my childhood drug (more than sugar)! An offer to stop by Toys “R” Us and and pick out a new Robot in Disguise was a pure dopamine rush. I loved the original Transformers cartoon and comics, but the toys were what truly grabbed me. The airbrushed character art, the space battle mural on the back of the box, the extensive character bio and the trans-red plastic strip needed to “decode” it were all marketing genius that sold me and many other kids on these toys. The toys themselves were amazing, too, but it was Hasbro’s investment in the details that created a fictional universe that lasts to this day.